Built to Last - (Good to Great) 3rd Edition by Jim Collins & Jerry I Porras (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Find out what makes the truly exceptional companies different from other companies. ""Built to Last" . . . is one of the most eye-opening business studies since "In Search of Excellence."--"USA Today."<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history? <p>Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, <em>Built to Last</em> provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.</p>
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