1. Target
  2. Movies, Music & Books
  3. Books
  4. Non-Fiction

Selling the Invisible - by Harry Beckwith (Paperback)

Selling the Invisible - by  Harry Beckwith (Paperback)
Store: Target
Last Price: 15.39 USD

Similar Products

Products of same category from the store

All

Product info

<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>SELLING THE INVISIBLE</b> is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. <b>SELLING THE INVISIBLE </b>covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: <p/><ul><li>Greatness May Get You Nowhere <li>Focus Groups Don'ts <li>The More You Say, the Less People Hear & <li>Seeing the Forest Around the Falling Trees.</li></ul><p/><br></br><p><b> About the Author </b></p></br></br>Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Price History

Cheapest price in the interval: 15.39 on November 6, 2021

Most expensive price in the interval: 15.39 on December 20, 2021