<p/><br></br><p><b> About the Book </b></p></br></br>A pioneering expert on creativity and innovation shows the power of collaboration for individual organizational creativity<p/><br></br><p><b> Book Synopsis </b></p></br></br>A fascinating account of human experience at its best. -- Mihà CsÃ-zentmihài, author of <i>Flow</i> <p/> Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? <i>Group Genius</i> tears down some of the most popular myths about creativity, revealing that creativity is <i>always</i> collaborative -- even when you're alone. Sharing the results of his own acclaimed research on jazz groups, theater ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>Group Genius</i> is a must-read for anyone who ... want[s] to make the most of [their] own creative capabilities.--<i><b>Richard Florida, author of The Rise of the Creative Class</b></i><br><br>In this provocative book, Sawyer complexifies our thinking about creativity, innovation, and genius.--<i><b>Howard Gardner, author of Five Minds for the Future</b></i><br><br>Sawyer ... shares the secrets [of creativity] in a book that's every bit as fun, insightful, and practical as you'd want a book on creativity to be.--<i><b>Chip and Dan Heath, authors of Made to Stick</b></i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Dr. Keith Sawyer</b> is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina at Chapel Hill. The author of fourteen books, including the most widely used college textbook on creativity research, and over eighty scientific articles, Sawyer lives in North Carolina.
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