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<p/><br></br><p><b> Book Synopsis </b></p></br></br>"This book shows how folklore-magic, miracles, and tales of enchanted princesses and genial giants-is still alive and well in the modern mass media. . . . contains a wealth of facts and observations with which to conjure." -Journal of Communication "Dégh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media. . . . Highly recommended . . . " -Choice "Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs-rather than being absorbed by-the most dramatic technological innovations and social realignments." -Carl Lindahl ". . . all six essays are meaty and informative contributions to vital folkloric issues . . ." -Contemporary Legend<p/><br></br><p><b> From the Back Cover </b></p></br></br>As we will demonstrate in this discussion, the phenomenon we identity as folklore permeates all society assisted by mass media; it is not ruled out as folklore simply because its bearers manipulate new instruments to fit the needs of modern consumers.

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