Holistic Email Marketing - by Kath Pay (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Highly Commended in the <em>Sales & Marketing</em> category of the <em>2021 Business Book Awards.</em></strong></p><p><strong>It's time to put the 'marketing' back into email marketing.</strong></p><p>Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.</p><p><em>Holistic Email Marketing </em>is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: </p><p>- Develop strategies and tactics that will make you a better email marketer</p><p>- Craft email messages that your customers will love and act on</p><p>- Achieve your goals by using 'Helpful Marketing'</p><p>- Apply a scientific method to testing and marketing to reduce waste and learn what works</p>
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