Let the Story Do the Work - by Esther Choy (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>The right story can convey who you are, what you want to achieve, and why others should care. Have you learned yet how you can use your personal experiences to achieve professional success?<p/><br></br><p><b> Book Synopsis </b></p></br></br>People forget facts, but they never forget a good story. Unfortunately it's never that simple, though. Because for most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to: - Capture attention- Engage your audience- Change minds- Inspire action- Pitch persuasively- And more!When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.<p/><br></br><p><b> From the Back Cover </b></p></br></br>"Esther Choy isn't just smart and wise and sensible, but she also imbues her work with a spirit of kindness and positivity. The result is a book that's rousing in both its practicality and its encouragement. You should read it immediately."-- <b>Stephen J. Dubner, coauthor of the <i>Freakonomics</i> books, and host of Freakonomics Radio </b> </p> </p> "As this book shows, simply and powerfully: to get people interested in and convinced by what you are saying, tell a story. But not just any story--you have to tell the right one. What to say and how to say it is what this book is about. Brilliant, entertaining, and powerful."<b>-- Don Norman, author of <i>The Design of Everyday Things</i>, co-founder of Nielsen Norman Group, and Director of Design Lab at UC San Diego </b> </p> </p> "Few people understand the power of storytelling; even fewer know how to make it work for business, education, or even just around a campfire. Esther Choy is one of those people. The tools she shares in her book can help anyone become a better storyteller, and meanwhile her book's a lot of fun. Highly recommended."<b>-- Robert Wolcott, Ph.D., co-founder, KIN; Clinical Professor of Innovation, Kellogg School of Management; Managing Partner, Clareo </b> </p> </p> "In this book Esther Choy not only provides you with the fundamentals of storytelling, but also gives you very valuable examples for how to convert complex facts into compelling, interesting stories. A must-read book for all communications professionals."<b>-- Andreas Schwab, SVP of Corporate Communications, Siemens </b> </p> </p> "Esther Choy's book is a great resource for anyone wanting to be a more effective communicator."<b>-- Roxanne Hori, Associate Dean, NYU Stern School of Business</b> </p> </p> "In <i>Let the Story Do the Work</i>, Choy lays out simple, practical tools for strengthening influence and persuasion skills. Whether one is just starting a career, looking to make a change, or taking on higher levels of leadership responsibility, this book offers fresh, actionable insights. In fact, I put some of those insights to good use in an executive presentation just a week after reading it!"<b>-- Dave Burdakin, President, JBT AeroTech </b> </p> </p> "As a business, brand, or job seeker, being able to stand out from the pack in today's competitive marketplace by articulating a memorable, purpose-driven story is more important than ever. With over a decade of experience helping others leverage the art of storytelling, Esther Choy guides readers through this process in <i>Let the Story Do the Work</i>--empowering them to craft their own narratives in a compelling, persuasive, and authentic way."<b>-- Amy Ward, Emmy(R) Award-winning writer/producer </b> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>..".how to use data to make the complex clear instead of making the clear complex, the power of simple visuals, and how to collect stories...wealth of knowledge that gives personal power to the reader." <b><i>-Tulsa Book Review</i></b> </p><br><br>"Storytellers can have great business impact [and] Choy coaches managers on how to become storytellers to connect with their business audiences...easy to read with plenty of headings and diagrams." <i><b>-Choice</b></i> </p><br><br>..".addresses how to use your own story to build credibility and connection and how to do successful networking by starting with a good story hook...a great reference." <b>--<i>Technical Communications</i></b> </p><br><br>..".helps readers develop the skills to share anecdotes in a way that will link them to professional goals and capture attention, engage the audience and inspire action or a change of mind."<i><b>--National Jeweler </b></i> </p><br><br>..".in-depth, practical, packed with great advice...perfectly illustrates why storytelling is important to your professional career. It can help you persuade others and make yourself more memorable."<i><b> -TD magazine</b></i> </p><br><br>"Introduces the reader to storytelling as a tool to motivate, influence and communicate sometimes complex issues and ideas to the listener...chock full of tools and information." <i><b>-- PM World Journal</b></i> </p><br><br>"With a wealth of examples, strategies, and insights, [Esther Choy's] book can help anyone become a more effective storyteller." <b><i>-Infoworks</i></b> </p><br><br>..".makes a compelling case about how building up you skills in this area can help make leaders more effective...offers plenty of practical exercises and guidelines that will boost your business success." <b><i>-Accounting Today</i></b> </p><br><br>"Check out Choy's book for stories, tips and boilerplate scripts you can use. Then prepare yourself--because once you transfix people with one good tale, they'll no doubt want more." <b><i>-HR magazine</i></b> </p><br><br>"We can soon forget facts and figures but we never forget a good story, and Choy can help us make sure our story is a good one." <i><b>-The Chronicle Herald </b></i> </p><br><br>"Every business pitch has to tell a solid overall story...I found some great guidance on how best to do this in a new book by Esther Choy." <i><b>--Inc. magazine</b></i> </p><br><br>"In <i>Let the Story Do the Work</i> Choy explains how to turn even the most boring situations into fabulous anecdotes." --<i><b>Monster</b></i> </p><br><br>"Choy illustrates skills that make storytelling work--giving raw experience narrative shape, finding the right structure, and ending on the right note." <i><b>-Success magazine</b></i> </p><br><br>..".one of those special business books that isn't just a business book. It's a gift." <b><i>-Blue Heron Journal</i></b> </p><br><p/><br></br><p><b> About the Author </b></p></br></br>Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management. </p>
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