Building on Bedrock - by Derek Lidow (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>In business how-to <i>Building on Bedrock</i>, global CEO, innovator, and entrepreneur Derek Lidow analyzes key examples of successful bedrock entrepreneurs, with a specific focus on Sam Walton, the American businessman best known for founding Walmart, the world's largest corporation, and Walt Disney, American entrepreneur, animator, voice actor, film producer, and pioneer of the American animation industry.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>From <i>Startup Leadership</i> author, global CEO, and entrepreneurship expert Derek Lidow comes the new, foundational guide to entrepreneurial success. </b> <p/> "Flat out, the best book on entrepreneurship I have ever read." --Roger Martin, author of <i>Creating Great Choices</i> <p/> Here's an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career. <p/> We all dream about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate and create new jobs. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot wake? <p/> <i>Building on Bedrock</i> helps answer that question. Based upon research, but told through the stories of American entrepreneurs Sam Walton, Walt Disney, Estée Lauder, Ray Kroc, and others, <i>Building on Bedrock</i> will help you understand the elements most essential to taking the entrepreneurial leap. Was it luck, talent, passion, charm, a rich uncle, or something else that was the key to this person's success? Which might be the key to your success? <p/> What you learn may surprise you.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>I had pretty much given up believing that I would ever read an intelligent and useful book on entrepreneurship - until I read Building on Bedrock. No tiresome Silicon Valley narcissism. No hagiography. Refreshingly, Derek Lidow provides cogent analysis and insightful insights on the bedrock entrepreneurs that make our economy prosper. It is, flat out, the best book on entrepreneurship I have ever read." - Roger Martin, integrative thinking expert and best-selling author of <i>Playing to Win</i>, <i>The Design of Business</i>, and <i>Getting Beyond Better</i>. <p/> Enough about the celebrity founder, working magic. This book tells the story and provides the tools for the other 99% of intrepid people launching enterprises. - Larry Gilson, Founder and Chairman of Focusing Philanthropy, and successful serial entrepreneur in energy, transportation, innovation, and finance <p/> While hot startups get the headlines, it's the 'bedrock' entrepreneurs like Walton or Disney who build lasting businesses. Lidow charts a path for entrepreneurs to create sustainable value for themselves, their communities, and the families they serve. This is essential understanding for all entrepreneurs and policy makers. - Brian O'Kelley, Founder and CEO of AppNexus and serial entrepreneur <p/> Derek Lidow is the best chronicler of entrepreneurship of our age. This book is filled with breathtaking insights on what it takes to succeed as any type of entrepreneur, starting with whether you're bedrock or high-risk. Every entrepreneur, or soon-to-be-founder, must have this book! - Bruce Hack, Chairman of the Board, Technicolor, former CEO of Vivendi Games (World of Warcraft and Starcraft), and legendary angel investor <p/> Anyone aspiring to start their own new business will benefit from the lessons Lidow shares regarding fundamental keys to entrepreneurial success...Look into the lives of extraordinary entrepreneurs, with an insiders perspective rarely presented in contemporary writings. Learn from the best - Stephen D. Christensen, Concordia University's Dean of the School of Business <p/> [<i>Building on Bedrock</i>] serves as a 'back-to-basics' guide for the aspiring entrepreneur by debunking the myths around what it takes to build and run a successful company. - <i>Fortune</i><br>
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