<p/><br></br><p><b> Book Synopsis </b></p></br></br>The most important form of writing in academics whether for class or for standardized tests is the same skill of persuasion that is monumentally important in life. This 6 page laminated guide has the essentials of building a level of persuasion that cannot be beat. With the task of "selling a jar of trouble" the breakdown of skills to selling an idea, concept or viewpoint in essay form are just as useful for a speech, debate or a sales pitch. Boost scores for essays and on standardized tests for less money than the cost of lunch.<ul><li>Communication & Ethos</li><li>Goals</li><li>The Target Audience</li><li>The Unintended Audience</li><li>Engaging the Audience</li><li>Authority & Audience</li><li>Identifying with the Audience (Immersion)</li><li>Venue Matters</li><li>The Vexed Problem of Literacy</li><li>Outline: How to Persuade People to Buy Trouble</li><li>Sample Persuasive Essay & Breakdown</li></ul>
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