Fundraising with Businesses - (Wiley Nonprofit Authority) by Joe Waters (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>40 proven strategies for raising big money with businesses</b></p> <p>There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales <i>and</i> change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. </p> <p>Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, <i>Fundraising with Businesses</i> breathes new life into nonprofit / for-profit relationships to begin a new era of doing good <i>and</i> well.</p> <ul> <li>Presents new and improved fundraising strategies for raising money from businesses--from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.</li> <li>Written by an experienced fundraiser and renowned blogger and speaker on business giving. </li> <li>Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. </li> </ul> <p>The fundraising potential of working with businesses is greater than ever. Read <i>Fundraising with Businesses</i> and discover the tools to turn existing and new business relationships into successful--and lucrative--partnerships.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>FUNDRAISING WITH BUSINESSES</b> <p>Drawing on two decades of fundraising experience and writing one of the web's leading fundraising blogs, Joe Waters has written a powerful guide for nonprofits on fundraising with businesses. Here, nonprofits can learn practical, proven, and lucrative strategies to use with current and prospective business partners. <p><i>Fundraising with Businesses</i> tackles both traditional and digital fundraising strategies. Staples such as pinups, percentage-of-sales, payroll deduction, and casual days get a fresh look. New strategies such as scan-to-give, Facebook contests, and hashtag fundraisers are explored and clearly explained. <p>The book is no-nonsense, easy to navigate and full of clever tips and cutting-edge insights that will be useful to fundraisers of all levels of experience. <p>Joe's approach to writing is as modern as his strategies. Each chapter features a link to the online pin board Pinterest where readers can review more examples of the chapter topic. These frequently updated pin boards will enhance your learning for years to come. <p>Joe also introduces a book hashtag (#fwb40) that readers can use on their favorite social media sites (Twitter, Facebook, Pinterest, Instagram, Google +) to share examples with fellow readers, ask questions of the community, and connect directly with the author. <p><i>Fundraising with Businesses</i> will give you the hands-on advice and practical tactics you need to raise money with businesses. Moreover, readers will have a digital lifeline to additional learning and help, ensuring the book will always be current and up-to-date. <p>"Joe's book is all about changing the way nonprofits and companies raise money together. It is a book that educates and innovates with every sentence."<br/> <b>--Beth Kanter, coauthor of <i>Measuring the Networked Nonprofit, </i> Winner of 2013 Terry McAdam Nonprofit Book Award</b><p/><br></br><p><b> About the Author </b></p></br></br><p><b>JOE WATERS</b> has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, <b>Selfishgiving.com</b>. He's the author of <i>Cause Marketing For Dummies.</i>
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