Green Recovery - by Andrew S Winston (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green. <BR>Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. <BR>Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to: <BR>-Get lean: Amp up your energy and resource efficiency to survive tough times <BR>-Get smart: Use environmental data about products and supply chains for competitive advantage <BR>-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?" <BR>-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges <P>Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy. <BR><p/><br></br><p><b> Book Synopsis </b></p></br></br>When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green. <p/>Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. <p/>Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to: <p/>-Get lean: Amp up your energy and resource efficiency to survive tough times <p/>-Get smart: Use environmental data about products and supply chains for competitive advantage <p/>-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as How might we operate with no fossil fuels? <p/>-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges <p/>Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy. <p/><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Winston's experience in speaking on green innovations at blue-chip companies shines through in a multitude of anecdotes throughout the 208-page booklet..." - Reuters, August 20, 2009<br>
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