<p/><br></br><p><b> About the Book </b></p></br></br>While informative, perhaps even entertaining, the ultimate purpose of this book is to equip Learning and Development professionals with a scientifically valid, practical, applicable process for adding game mechanics to their learning programs in a manner that will be "fun" for their specific learners.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>When it comes to the gamification of learning, what most instructional designers do is take their content then throw some game mechanics at it, present it to their learners, hoping the learners will find it interesting or engaging. The reason so many gamification programs fail is because there hasn't been a purposeful approach to applying game mechanics to a learning program...</p><p>...Until now.</p><p>Written in a smart, sarcastic, self-effacing, and, at times, humorous style, this book invites you to set aside your content and focus on the learner first, determining what game mechanics they find "fun" then add in your content to create learning experiences you are confident they'll enjoy.</p><p>This book balances between an explanation of scientific profiles, gamification philosophy, and practical application, realizing that readers are differently motivated when it comes to Curiosity. While informative, perhaps even entertaining, the ultimate purpose of this book is to equip Learning and Development professionals with a scientifically valid, practical, applicable process for adding game mechanics to their learning programs.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"Gamification is no longer a mystery or hit-or-miss endeavor. This book will change how gamification is done! No more throwing points, badges, and leaderboards at a program; we now have a way to deliberately apply specific game mechanics to a specific program. Plus, this book is fun to read."</p><p>Jean Marrapodi, PhD, CPLP, <em>Chief Learning Architect</em>, Applestar Productions, and <em>Gamification Mastercraftsman</em></p><p> </p><p>"I'm relatively new in my gamification journey, and this book provided the much needed guidance I was looking for--loads of context, based on years of research. I have been regularly keeping a copy of <em>Deliberate Fun</em> in my backpack for weeks, and it has become my go-to resource when designing learning experiences. It also doesn't hurt that it's been a fun read along the way."</p><p>Bryan Coogler, <em>Technical Curriculum and Learning Design Specialist</em>, Amazon Web Services</p><p> </p><p>"After attending a workshop led by Monica and Jonathan, I bought <em>Deliberate Fun</em> as soon as it became available. The book is such fun mix of quirky humor and painstaking research, with insights you can immediately put to use. After reading the Core Desires and Designer Blindspots sections, I'm crafting learner personas that are both truer to my audience and that provide more direction for my design."</p><p>Beth Grigg, <em>Senior Learning Consultant</em> </p><p> </p><p>"I cannot tell you how much I am enjoying this book. It totally RAWKS!"</p><p>Ian Coleman<em>, </em>CSM, <em>Lead Multimedia Developer, </em>Booz Allen Hamilton</p><p> </p><p>"Jonathan and Monica invite readers to end 'dry, boring learning experiences, ' and once you read--even skim--this book, you'll never be able to create a boring program again. More than theory, the book offers a process for applying game mechanics to specific learner personas." </p><p>Joshua Barol, <em>Training Development Lead (Associate Director), </em> Pfizer, and <em>Gamification Mastercraftsman</em></p><p> </p><br>
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