Brand Bewitchery - by Park Louis Howell (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. </p><p>But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. </p><p>Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.</p><p>When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.</p><p>The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Praise for Brand Bewitchery</p><p>"A must-read for everyone in communications, marketing, or sales, </p><p>Brand Bewitchery will completely change the way you think about</p><p>your story and how to tell it."</p><p>--Jay Baer, founder of Convince & Convert and co-author of</p><p>Talk Triggers</p><p>"Brand Bewitchery is an enchanting tried and true magical learning</p><p>adventure for anyone daring to uncover Park Howell's spellbinding</p><p>universe of story learning, story crafting, and storytelling. A levitation</p><p>charm for any organization and leader seeking to elevate</p><p>their brand, Howell's brilliant Story Cycle sorcery will have you</p><p>smiling, engaged, and unbinding the true business of story for ultimate</p><p>success."</p><p>--Miri Rodriguez, storyteller and global head of internships at</p><p>Microsoft</p><p>"The story about your business IS your business. Park's book is a</p><p>must read for people who want to use the power of story to design</p><p>and dominate their own market category."</p><p>--Christopher Lochhead, #1 Apple podcaster, #1 Amazon author</p><p>"This is the most important guide to marketing of our times. Park's</p><p>Story Cycle ensured that Airloom Supplement was able to forge a</p><p>meaningful connection with customers while building an authentic</p><p>brand that upheld our true values."</p><p>--Avni and Dr. Shyam Shridharani, creators of</p><p>Airloom(R) Supplement</p><p>"Park Howell is a gifted storyteller AND is host of the best podcast</p><p>for story in the business world, BUT he knows you need to dig</p><p>deeper and understand the bewitchery of story itself, THEREFORE</p><p>he has written this excellent book that will enable you to start</p><p>drawing on the true power of story for all your communications."</p><p>--Randy Olson, scientist-turned-filmmaker, author of</p><p>Houston, We Have A Narrative, and Harvard PhD</p><p>"I love the guidebook approach for Brand Bewitchery. Each of the</p><p>Story Cycle System's 10 steps is explained in a manner allowing</p><p>you to craft and communicate your brand's compelling story. We</p><p>just sold our business, and I can tell you first hand your story and</p><p>storytelling is critically important to grow your business and add</p><p>value. Park helped me lay this framework for our business a few</p><p>years ago. We determined what made us unique and wrapped our</p><p>story around it. Implement these steps and it will change your business--</p><p>for the better."</p><p>--Arnie Kuenn, founder and CEO of Vertical Measures (retired)</p><p>"Recruiting young executives who understand their personal</p><p>brand story ensures a significantly higher success in the recruiting</p><p>process. I recommend Brand Bewitchery as a must-read for careerfocused</p><p>young executives."</p><p>--Bill Franquemont, partner, DHR International</p><p>"Park Howell was tending the flames of business storytelling long</p><p>before most self-proclaimed experts were looking for a match. His</p><p>Business of Story podcast continues to advance our craft by fueling</p><p>those flames. If business stories are kindling, it only takes one Park</p><p>to start a great fire."</p><p>--Ron Ploof, StoryHow.com</p><br>
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