Lay an Egg and Make Chicken Soup - by Arie Brish (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The author offers a practical guide for the many moving parts and potential blind spots in commercializing new products and services. This edition covers dozens of frequently overlooked innovation vulnerabilities.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This book provides you with a glimpse of all the disciplines involved in the new products process. Although I've concentrated on devoting one chapter per topic, these disciplines are interrelated. </p><p>Some of the verticals covered in this book are: technology, automotive, cyber security, communication, mobile phones, chemicals, fashion, entertainment, gaming, construction, transportation, food, sex, jewelry, health, energy, sports, alcohol, gangs, banking, insurance, airlines, aircraft, religion, tattoos, and--last but not least--poultry farming. Some more, some less.</p><p>The case studies are likewise geographically diverse, and in some examples I underscore the difference between corporate innovation and innovation at a start-up. When the differences between the two are significant, I address both separately.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Thoughtful. Clear. Concise. Easy-to-use new cartography.<br /> --<strong>Dr. Elizabeth Danon-Leva, Change Management Strategies, Culture Communications Consultant, U.S.</strong><br /> <br /> The Title and the content are so interesting! Full of insights. I like the book.<br /> --<strong>Eng. Alex Dumas, CEO, L.I.G Energy, and former Member of Parliament, Rwanda</strong></p><p>A shrewd perspective on why some products thrive and others inevitably never leave the egg.<br /> --<strong>Colin Duffy, high school student, and founder & CEO of Coral View, U.S.</strong></p><p>Great work and approach for innovators as product managers, executives, or entrepreneurs.<br /> --<strong>Michael Heflin, COO, Sprout Tiny Homes, U.S.</strong></p><p>Comprehensive and enjoyable view of the whole innovation process.<br /> --<strong>Bill Matthews, Chairman, BBC Pension Trust Limited, U.K.</strong><br /> <br /> Short and concise, very easy to read.<br /> --<strong>Bunsaku Nagai, Country Manager, Technoprobe, Japan </strong></p><p><br /> I really enjoyed reading the book. It was fun, and that says everything.<br /> --<strong>Dr. Gershon Yaniv, CEO, DisperSol Technologies, LLC, U.S.</strong><br /> </p><br>
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