The Craft of Creativity - Abridged by Matthew A Cronin & Jeffrey Loewenstein (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, <i>The Craft of Creativity</i> presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, <i>The Craft of Creativity</i> presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>The Craft of Creativity</i> completely changed my thinking about creativity. It not only provides deep insights, but useful skill-building exercises, examples, and tools you can use on the job. A must-read for those eager for a new perspective on creativity and innovation.--Jennifer Mueller "author of <i>Creative Change: Why We Resist ItHow We Can Embrace It</i>"<br><br>Clear, digestible writing paired with the most up-to-date scholarship and illustrative examples invite even those with no prior knowledge of creativity or the science behind it into this outstanding book.--Roni Reiter-Palmon "University of Nebraska at Omaha"<br><br>I have not seen another book that skillfully disseminates this knowledge to readers who are not pure researchers. Based on some of the most cutting-edge work in business and management, Cronin and Loewenstein provide actionable practices for the entire creative process.--Jing Zhou "Rice University"<br><br>Matthew Cronin and Jeffrey Loewenstein show that creativity is more than you think: more practical, more transformational, and more learnable. Today's fast-paced, unpredictable world simply demands that you develop and use creativity--and this book helps you do it.--Heidi K. Gardner "Harvard Law School"<br><br>This book won't just convince you that everyone has the potential to be creative. It will show you how. It's a rare read on creativity that's engaging, evidence-based, and entirely useful.--Adam Grant "<i>New York Times<i> bestselling author of <i>Originals</i>, <i>Give And Take</i>, and <i>Option B</i> with Sheryl Sandberg"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Matthew A. Cronin</b> is Associate Professor of Management at George Mason University. <b>Jeffrey Loewenstein</b> is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.
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