Ogilvy on Advertising - by David Ogilvy (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>A candid and indispensable primer on all aspects of advertising from the man <i>Time </i>has called the most sought after wizard in the business. <p/> </b>Told with brutal candor and prodigal generosity, David Ogilvy reveals: <p/>- How to get a job in advertising<br>- How to choose an agency for your product<br>- The secrets behind advertising that <i>works</i><br>- How to write successful copy--and get people to read it<br>- Eighteen miracles of research<br>- What advertising can do for charities <p/> And much, much more.<p/><br></br><p><b> About the Author </b></p></br></br><b>David Ogilvy </b>(1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul <i>Time </i>magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books <i>Ogilvy on Advertising</i> and the bestselling <i>Confessions of an Advertising Man</i>.
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