Strategic Corporate Communication - by Richard Stanton (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. <p/>This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.</p><p/><br></br><p><b> About the Author </b></p></br></br><p>Dr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia. He has been a visiting professor in the Department of Communication, University of North Carolina - Charlotte and is currently visiting professor in the Department of Social and Political Sciences, The University of Milan.<br>Dr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia. He has been a visiting professor in the Department of Communication, University of North Carolina - Charlotte and is currently visiting professor in the Department of Social and Political Sciences, The University of Milan.</p>
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