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<p/><br></br><p><b> About the Book </b></p></br></br><p>The authoritative guide to writing for the broadcast medium.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The authoritative guide to writing for the broadcast medium.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>This updated edition of a classic text shows budding journalists how to write for the broadcast medium. The text teaches by example, providing brilliant samples of writing with notations for images and/or sounds accompanying them. The samples have been updated . . . and a new chapter added on special formats (sports and magazine reporting). Guidelines for writing lead-ins, conclusions, and voice-overs, and for producing television documentaries, are included along with a final set of tips.<br><p/><br></br><p><b> About the Author </b></p></br></br>JAMES L. HOYT is professor of broadcast journalism at the School of Journalism and Mass Communications at University of Wisconsin, Madison. EDWARD BLISS, JR. is the editor of <i>In Search of Light: The Broadcasts of Edward R. Murrow, 1938-1961.</i>

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