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Product info

<p/><br></br><p><b> About the Book </b></p></br></br>Let's face it, Google Adwords is a powerful tool for generating revenue. This book provides step by step guidance to mastering Google Adwords.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Let's face it, Google Adwords is a powerful tool for generating revenue.</strong></p><p> </p><p>This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest.</p><p> </p><p><strong>Table of Contents: </strong></p><p>Chapter 1 - What Is Google AdWords?</p><p>Chapter 2 - How Google AdWords Works</p><p>Chapter 3 - Pros and Cons of Google AdWords</p><p>Chapter 4 - Key Parts of a Google AdWords Listing</p><p>Chapter 5 - How to Sign Up and Set Up Payments</p><p>Chapter 6 - Adjusting Access Levels</p><p>Chapter 7 - Linking Accounts</p><p>Chapter 8 - Choosing Keywords</p><p>Chapter 9 - Keyword Matches</p><p>Chapter 10 - Setting Up Ad Groups</p><p>Chapter 11 - Types of Campaigns and Their Goals</p><p>Chapter 12 - Starting a Campaign</p><p>Chapter 13 - Getting Your Ad Groups Prepared</p><p>Chapter 14 - Creating Your Ads</p><p>Chapter 15 - How to Write the Best Ads</p><p>Chapter 16 - Requirements of Your AdWords Ad</p><p>Chapter 17 - Targeting Specific Geographic Spaces</p><p>Chapter 18 - Linking to Google Maps</p><p>Chapter 19 - Targeting Specific Demographics</p><p>Chapter 20 - Creating Audiences</p><p>Chapter 21 - Using the Keyword Planner</p><p>Chapter 22 - Reviewing Your Landing Pages</p><p>Chapter 23 - Ad Preview and Diagnosis</p><p>Chapter 24 - Establishing Ad Extensions</p><p>Chapter 25 - Automatic Ad Extensions</p><p>Chapter 26 - Preparing a Call-Only Ad (and Using Forwarding Numbers)</p><p>Chapter 27 - Bidding Options and How to Set Values</p><p>Chapter 28 - How Are the Order and Cost Determined?</p><p>Chapter 29 - The Quality Score and How to Improve It</p><p>Chapter 30 - Conversion Tracking</p><p>Chapter 31 - Policies for the Use of Keywords and Ad Content</p><p>Chapter 32 - Copyright or Trademark Authentication</p><p>Chapter 33 - Using the Search Network</p><p>Chapter 34 - Using the Display Network</p><p>Chapter 35 - Running a Display Campaign</p><p>Chapter 36 - Running a Shopping Campaign</p><p>Chapter 37 - Creating a Video Campaign</p><p>Chapter 38 - Universal App Campaign</p><p>Chapter 39 - The Express Platform</p><p>Chapter 40 - Working With Salesforce</p><p>Chapter 41 - Creating Automated Rules</p><p>Chapter 42 - Content Exclusions</p><p>Chapter 43 - A/B Testing</p><p>Chapter 44 - Checking Analytics (and Linking Google Analytics)</p><p>Chapter 45 - Finding Special AdWords Deals</p><p>Chapter 46 - Cancelling AdWords</p><p> </p><p>For a valuable experience, order your copy today.</p>

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