Feminine Capital - by Barbara Orser & Catherine Elliott (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><i>Feminine Capital</i> offers new insight into the emerging power of women entrepreneurs. Drawing on four decades of award-winning research, Barbara Orser and Catherine Elliott show how women are changing the global economic landscape, one venture at a time. The authors offer tips, diagnostics tools, and checklists to help readers recognize opportunities, refine their skills and competencies, and tap into uniquely feminine strengths and sensibilities to grow their businesses.<p/><br></br><p><b> Book Synopsis </b></p></br></br><i>Feminine Capital</i> offers new insight into the emerging power of women entrepreneurs. Drawing on four decades of award-winning research, Barbara Orser and Catherine Elliott show how women are changing the global economic landscape, one venture at a time. The authors offer tips, diagnostics tools, and checklists to help readers recognize opportunities, refine their skills and competencies, and tap into uniquely feminine strengths and sensibilities to grow their businesses.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>Feminine Capital</i> covers an incredible amount of territory. It not only tells women entrepreneurs what they should consider in building and strengthening their businesses, but why.--Patricia G. Greene "Babson College, Co-Founder, Diana Project, and National Academic Director, Goldman Sachs <i>10,000 Small Businesses</i>"<br><br><i>Feminine Capital</i> is an essential read for anyone who wants to grow a business or a national economy. It explains why and how we must work together to unleash the full potential of women entrepreneurs as economic engines for sustainable and inclusive prosperity.--Elizabeth A. Vazquez, CEO & Co-Founder<br><br>Coauthors Orser and Elliott utilize four decades of research to examine the key ingredients that are necessary for women business owners to successfully compete in the marketplace. They also look at the hurdles women have to overcome to change people's perceptions and obtain the resources they need . . . Highly recommended.--P. G. Kishel "<i>CHOICE</i>"<br><br>I highly recommend <i>Feminine Capital</i>, a comprehensive discussion of the state of women-led businesses today. With its engaging and interactive approach, the book will appeal to young women seeking start-up guidance, academics, and professionals guiding business growth. Its focus on business innovation, exporting, and access to capital will unlock the exploding power of today's women entrepreneurs.--Marsha Firestone, Founder & President<br><br>The authors do a masterful job synthesizing feminist and entrepreneurship theories to show how gender in venture creation plays out. Using deep case studies, they show how feminine capital can become a conscious and deliberate resource. Well researched and appropriate for policy makers, educator, and practitioner alike.--Candida G. Brush "Babson College and co-author of <i>Clearing</i>"<br><br>There is a growing recognition of the powerful role that women entrepreneurs play in contributing to inclusive prosperity. <i>Feminine Capital</i> is a must-read for those who want to understand the new economic landscape. It not only challenges the stereotypes about women-owned businesses, but also offers pragmatic advice on the range of issues confronting entrepreneurs. An indispensable book.--Melanne Verveer "former US Ambassador for Global Women's Issues"<br><br>This book provides fresh insight into how the intersection between entrepreneurship and feminism is evolving...A thoroughly enjoyable read giving excellent insight and real-life examples into how feminine capital is creating positivity within entrepreneurship.--Leonora Mary Lynch "<i>Gender and Entrepreneurship</i>"<br><br>This is a book whose time has come. The authors' guidance is spot on; it provides a good blend of touchstone references and new research; and the tools for teaching will serve women well, whether in the classroom or in the office.--Julie R. Weeks, President and CEO "Womenable"<br><p/><br></br><p><b> About the Author </b></p></br></br>Barbara Orser is Vice Dean (Career Development) of the University of Ottawa's Telfer School of Management. She is Founding Chair of the Canadian Taskforce for Women's Business Growth and has been named one of the Women Executive Network's 100 Most Power Women in Canada. Catherine Elliott is Assistant Professor at the University of Ottawa's Telfer School of Management, where she teaches Organizational Behavior and Human Resources Management.
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