<p/><br></br><p><b> About the Book </b></p></br></br>You don't have to choose between acting sustainably and profiting wildly! Learn the secrets of these companies who have shattered that myth.<p/><br></br><p><b> Book Synopsis </b></p></br></br>What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: - The Iconoclastic Leader- Disruptive Innovation- A Higher Purpose- Built In, Not Bolted On- Mainstream Appeal- A New Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.<p/><br></br><p><b> From the Back Cover </b></p></br></br>What do billion-dollar organizations like Tesla Motors, Trader Joe's, Chipotle, Toyota, Unilever, and General Electric have in common? They have all succeeded--amazingly--at building phenomenally successful businesses while selling products and services designed to help us live happier, healthier, more environmentally conscious lives. </p> </p> Packed with eye-opening research, exclusive interviews, and enlightening examples from major organizations, <i>Green Giants</i> reveals how these and other well-known, incredibly successful companies have turned a strategy of sustainability and social good into a billion-dollar business proposition . . . and how you can, too. The book provides a blueprint for sustainable success, examining the six key factors green giant companies share that have directly contributed to their uncommon success. </p> </p> Uncovering enticing stories of iconoclastic thinking, radical innovation, tenacious commitment, standout creativity, and explosive growth, the book reveals the harsh truth that corporate success can't be achieved on integrity, responsibility, and altruism alone. Packed with practical advice and hard-won wisdom, this book explains how to harness and replicate the proven methods currently fueling this dynamic and socially responsible business movement . . . and achieve incredible success for your own ecologically responsible organization. </p> </p> <b>Advance Praise for <i>Green Giants</i> </b> </p> "Want to be part of the future of business? This book reveals the secrets of the next billion-dollar businesses, written by the person who helped some of the successes of the last few years get there."--<b> Hunter Lovins, President, Natural Capitalism Solutions; Professor of Business, Bard</b> </p> </p> "Green Giants is a testament to the potential for transforming societal need into strategic opportunity. This inspiring but realistic account is filled with real-life lessons for all who aspire to build a more sustainable economy."<b>-- Lynn S. Paine, John G. McLean Professor of Business Administration and Senior Associate Dean, Harvard Business School</b> </p> </p> "The debate is over. Business can contribute to the greatest challenges facing society, and deliver profitable growth while doing so. Indeed, it must. This book provides important evidence that it can be done. It should be required reading for any business leader wishing to lead companies that will prosper for the long-term."<b>-- Kees Kruythoff, President, Unilever North America</b> </p> </p> "Green Giants will become an instant 'must read' for all who feel that capitalism has to change. Freya Williams has written a superb book showcasing the critical shift for sustainability from a siloed, often protective practice, to core business strategy. This is the guide for tomorrow's new billion $ brands."--<b> Carol L. Cone, CEO, Carol Cone: On Purpose </b> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>..".a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." <b><i>--The Globe and Mail</i></b> </p><br><br>..".making sustainability relevant to the mainstream...a very readable work on a subject that often receives a dull treatment." <i><b>--The Irish Times</b></i> </p><br><br>..".plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --<b><i>GrowBizMedia</i></b> </p><br><br>"A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability."<i> --<b>Kirkus Reviews</b></i> </p><br><br>"Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business." --<i><b>Internal Auditing</b></i> </p><br><br>"The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation." <b><i>--Autamme</i></b> </p><br><p/><br></br><p><b> About the Author </b></p></br></br>E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in <i>Newsweek</i>, <i>The Financial Times</i>, and on NPR. </p>