Public Relations - (PR in Practice) 2nd Edition by Philip Henslowe (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><i>Public Relations: A Practical Guide to the Basics</i> is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: <p/>Planning and outsourcing <p/>Business writing <p/>Working with printers, photographers and designers <p/>Promotions, functions and other events <p/>Crisis management <p/>New developments in technology <p/>Assessment and evaluation <p/>This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology. <p/><i>Public Relations: A Practical Guide to the Basics</i> is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.</p>
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