<p/><br></br><p><b> About the Book </b></p></br></br>Veteran entrepreneur and former Kodak CMO, Jeffrey Hayzlett knows what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. Designed to challenge readers to examine their own values and behaviors, <i>The Hero Factor</i> shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>It's not profit over people that will make your business successful--it's when you combine people and profits that you become A HERO LEADER</b><p>Today's leaders need to engage, connect with, listen to and include their employees and customers in the conversation surrounding the business. <i>The Hero Factor</i> discusses the importance of a strong company culture as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today's world are more likely to be called out for not living up to the mission statements on their websites.</p><p>Dive in and learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture where they: </p><ul><li>Invest in people as a path to more inclusion</li><li>Recast the role of business leadership beyond politics</li><li>Serve others/the common good</li><li>Avoid failure, reasons why not, and the lure of the dark side when things get tough</li><li>Know the line between hero and martyr</li><li>Create the next generation of hero leaders</li></ul><p/><br></br><p><b> From the Back Cover </b></p></br></br><b>It's not profit over people that will make your business successful--it's when you combine people and profits that you become A HERO LEADER</b><p>There are leaders. Then there are HERO leaders--those who go beyond providing free coffee in the office or giving 10 percent of proceeds to charity. This book is for the leaders, entrepreneurs, and small business owners who understand what Henry Ford meant when he said, "a business that makes nothing but money is a poor business." Hero leaders make money, but they also create a culture in which people are the priority. Hero leaders not only go the extra mile--they take their teams along for the ride.</p><p>Veteran entrepreneur and former Kodak CMO Jeffrey Hayzlett knows firsthand what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. In these pages, Hayzlett challenges leaders like you to examine their own values and behaviors as he shines a light on what happens to companies when their values no longer align with their mission. He shows you how to transform your organization and create a hero company by becoming a hero leader yourself.</p><p>The call to hero leadership is a choice to be more than good, more than great, no matter the circumstances. Becoming a hero is a conscious choice leaders and companies make: to decide what you value and hold yourself accountable to live those values consistently and sustainably in everything you do. There is no better time than now to discover your own hero factor. And your origin story begins now.</p><p/><br></br><p><b> About the Author </b></p></br></br>Jeffrey W. Hayzlett is a global business celebrity and speaker, author, contributing editor and host of C-Suite with Jeffrey Hayzlett on C-Suite TV. He is the CEO of The Hayzlett Group, an international consulting company focused on leading change and developing high growth companies. He lives in Sioux Falls, SD. Find him at twitter.com/jeffreyhayzlett and facebook.com/Jeffrey.Hayzlett. <br> Jim Eber is a veteran marketing writer and collaborator specializing in business and food. He has worked with many new and established authors on projects and served as the writer on the best-selling <i>The Mirror Test: Is Your Business Really Breathing?</i> He lives in Worcester, MA.