<p/><br></br><p><b> About the Book </b></p></br></br>"The world is becoming harder and harder to predict. But inevitably some uncertainties will resolve to being certain, with only the timing and impact remaining unclear. It is in this ?phase change? that people struggle most. Human beings are naturally wired to take a ?wait and see? approach to managing uncertainty. But it is the opposite reaction that will actually help business leaders win in the remade world. Provoke frames why we act the way we do when faced with uncertainty and provides tools to do things differently. Rooted at the intersection between business and behavioral economics, the book explores the topic as it relates to other aspects of the human experience as well ? teaching people across all walks of life how to provoke action as a mechanism to advance."--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Explore a new and effective method for seizing opportunity in the face of uncertainty</b></p> <p>In <i>Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws</i>, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.</p> <p>Tuff and Goldbach offer up a compelling argument for the proposition that taking a wait and see approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.</p> <p>In this book you'll discover: </p> <ul> <li>An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty</li> <li>How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of if to being a matter of when</li> <li>Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire</li> <li>How true provocateurs shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action</li> </ul> <p>Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds--which is to say, almost everywhere --<i>Provoke</i> will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p> Navigating uncertainty is critical for any aspiring leader. But different kinds of uncertainty require different actions: there is a big difference between considering <i>if</i> something is going to happen and <i>when</i> something is going to happen. Anticipating the "phase change" when an <i>if</i> becomes a <i>when</i> can create huge opportunities for leaders who act. Unfortunately, humans are naturally wired to "wait-and-see" when the path forward is not clear. </p><p>In <i>Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws</i>, renowned consultants and strategists Geoff Tuff and Steven Goldbach deliver a compelling argument that "wait-and-see" is the worst thing we can do in a world of accelerating change. </p><p> Working at the intersection of business and behavioral economics, the authors demonstrate why taking action, or "provoking," reduces uncertainty by providing real-world feedback, enabling confidence to move forward in the absence of precedent. </p><p> Readers will discover how individual biases and organizational tendencies conspire to keep teams frozen in inaction. They will also learn that the most effective leaders are provocateurs--they provoke action that disrupts teams, industries, ecosystems and society at large. </p><p> Perfect for executives, managers, and other leaders tasked with dealing with uncertainty on a daily basis, <i>Provoke</i> is a road map to overcoming the natural instincts to "wait-and-see" and seizing opportunities which could create a better future." </p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>GEOFF TUFF</b> is a Principal with Deloitte. He holds various leadership roles across the firm's sustainability, innovation and strategy practices.</p><p><b> STEVEN GOLDBACH</b> is a Principal with Deloitte. He is the Chief Strategy Officer of Deloitte U.S.A. </p><p>Together they co-authored the bestseller, <i>Detonate: Why and How Corporations Must Blow Up Best Practices (and bring a beginners mind) to Survive</i>.</p><p><b> TOM FISHBURNE</b> is a marketing strategist and the creator of <i>Marketoonist</i>, a weekly cartoon series exploring the foibles of business since 2002.</p>