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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources & Resources

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