<p/><br></br><p><b> About the Book </b></p></br></br>What does it mean to say that politics is personalised? Providing an analysis of the 'personalisation' of modern British politics, this book challenges current theories and bridges the political science and media studies approaches to the subject.<p/><br></br><p><b> Book Synopsis </b></p></br></br>What does it mean to say that modern politics is personalised? To what extent is it more personalised than in the past, what is distinctive about contemporary forms of personalisation and are these changes enduring? This book addresses these questions. It re-thinks the concept of personalisation and develops an analytical framework for its study, in the process challenging current theorisation and bridging the political science and media studies approaches to the subject. Moreover, it presents new, rich and rigorous empirical data about how personalisation has developed over time in the UK, from 1945 to 2009. Its conceptual depth and empirical range makes the book a must-read for anyone researching the phenomenon of personalisation internationally, and a benchmark for future studies. It is also highly accessible to undergraduate and graduate students in political communication, British politics and media studies.<p/><br></br><p><b> From the Back Cover </b></p></br></br><i>What does it mean to say that modern politics is personalised? What is distinctive about contemporary forms of personalisation and are these changes within British politics enduring? </i> This book rethinks the concept of personalisation and develops an analytical framework for its study, challenging current theorisations within political science and media studies. Moreover, Langer presents rigorous new empirical data regarding the development of personalisation in the United Kingdom, from 1945 to 2009. A must-read for anyone researching the phenomenon of personalisation internationally, this book's conceptual depth and empirical range make it a benchmark for future studies.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>'In addition to imposing conceptual clarity on the subject, Langer's book makes a convincing case, for anyone who doubted it, of a gradual blurring in British public discourse of prime ministers' leadership qualities and their ability to do the job, on the one hand, and their personal lives and human qualities, on the other.' Nicholas Allen, Professor of Politics, Royal Holloway, University of London<br><p/><br></br><p><b> About the Author </b></p></br></br><br><strong>Ana Langer</strong> is Lecturer in Politics at the University of Glasgow.<br>