Active Listening 2.0 - by Steve Trang (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>For most of the twentieth century, salespeople were the gatekeepers of data. In order for a prospect to learn more about a product, they had to reach out to the company, and then the salesperson would reach out to the prospect.<p>In modern times, prospects are more educated than ever. They can find out 90 percent or more about your product and industry before they ever have to talk to a salesperson. <p>The best way to overcome this hurdle is to be a better listener than ever before. Your goal as a salesperson is to find out exactly what the prospect wants or needs and give them exactly that. You can't do that if your listening skills are not on point.<p><b>In this book, we give you the tools necessary to communicate even better with your prospects to figure out how you can serve your clients better than ever before.<b>
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