Demystifying Strategy - by Tony Grundy (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><b><i>Demystifying Strategy </i></b>provides you with a thorough understanding of the entire process of strategic thinking and management from dynamic competitive positioning, designing and evaluating strategic options, to implementation and management of the process.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b><i>Demystifying Strategy </i></b>provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p><br>"[W]ritten in simple and straightforward language and an easy-to-read style. It contains numerous real-time, in-depth exercises designed to enhance and develop strategic thought processes. ...Each chapter concludes with key insights, and there are also many visual tools that extend the text." <b>--Business Book Summaries</b></p><p>"[A]n entertaining, vastly informative, unique manual on strategy and strategic thinking that is exhaustive but never exhausting." --<b>Soundview Executive Book Summaries</b><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Dr Tony Grundy</b> is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.
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