Nourish your little one's skin with JOHNSON'S® Baby Lotion. Gentle enough for babies and suitable for the whole family, this moisturizing pink baby lotion with coconut oil hydrates baby's skin for a full 24 hours to keep delicate skin baby soft. Dermatologist- and pediatrician-tested, the improved formula of this pink baby body lotion is designed with input from parents like you. It is hypoallergenic, free of parabens, phthalates, dyes, and harsh fragrances and is 100% gentle. JOHNSON'S® Baby Lotion can be used as part of a regular skin care routine by massaging into skin after a bath or any time baby has dry skin.