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The Sociology of Hallyu Pop Culture - by Vincenzo Cicchelli & Sylvie Octobre (Hardcover)

The Sociology of Hallyu Pop Culture - by  Vincenzo Cicchelli & Sylvie Octobre (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Combining global, media, and cultural studies, this book analyzes the success of <i>Hallyu</i>, or the "Korean Wave" in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of <i>Hallyu</i>, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.'</p> <p>Seen by French fans as a challenge to Western pop culture, <i>Hallyu</i> constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth's biographical trajectories.</p> The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.<p></p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>"This book gives fresh insights into how transnational flows of East Asian media culture have been organized by various social actors and industries, generated alternative media globalization, engendered cross-border dialogues, and fostered a cosmopolitan outlook. It is essential reading for anyone interested in the study of the "Korean Wave," cultural globalization and mediated dialogue."</p> <p><b>--Koichi Iwabuchi</b>, Professor of Media and Cultural Studies, Monash University, Australia.</p> <p>"This is an exceptional work about the "Korean Wave" (<i>Hallyu</i>) and multi-polar globalization of culture. While providing the context surrounding the emergence, promotion, and global diffusion of <i>Hallyu</i>, the authors also address it theoretically, tackling such emerging concepts as aesthetic capitalism, sweet power, and the theory of cosmopolitan elective affinities. A must-read book for understanding the past, present, and future of <i>Hallyu</i>!"</p> <p><b>--Wonho Jang</b>, Professor of Urban Sociology, University of Seoul, South Korea</p> <p>Combining global, media, and cultural studies, this book analyzes the success of <i>Hallyu</i>, or the "Korean Wave" in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of <i>Hallyu</i>, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.'</p><p>Seen by French fans as a challenge to Western pop culture, <i>Hallyu</i> constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth's biographical trajectories.</p><p></p> <p>The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.</p> <p><b>Vincenzo Cicchelli</b> is Associate Professor at Université de Paris and Research Fellow at Centre Population et Développement (Université de Paris / IRD), France.</p> <p><b>Sylvie Octobre</b> is Researcher at Département des études, de la prospective et des statistiques, French Ministry of Culture, and Research Fellow at Centre Max Weber, France.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Vincenzo Cicchelli</b> is Associate Professor at Université de Paris and Research Fellow at Centre Population et Développement (Université de Paris / IRD), France.</p> <b>Sylvie Octobre</b> is Researcher at Département des études, de la prospective et des statistiques, French Ministry of Culture, and Research Fellow at Centre Max Weber, France.<br>

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