Critical Design in Japan - (Studies in Design and Material Culture) by Ory Bartal (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>This book tells the story of critical avant-garde design in Japan. It challenge the characterisation of Japanese design as beautiful, sublime or a simple product of 'Japanese culture', and reveal the ways in which material and visual culture can serve to voice protest and formulate social critique.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This book tells the story of critical avant-garde design in Japan, which emerged during the 1960s and continues to inspire designers today. The practice communicates a form of visual and material protest drawing on the ideologies and critical theories of the 1960s and 1970s, notably feminism, body politics, the politics of identity, and ecological, anti-consumerist and anti-institutional critiques, as well as the concept of otherness. It also presents an encounter between two seemingly contradictory concepts: luxury and the avant-garde<em>. </em>The book challenges the definition of design as the production of unnecessary decorative and conceptual objects, and the characterisation of Japanese design in particular as beautiful, sublime or a product of 'Japanese culture'. In doing so it reveals the ways in which material and visual culture serve to voice protest and formulate a social critique.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br>'Systematically and eloquently taking us through the most important thinking on design and its place in our symbolic and social order, Ory Bartal brings out the myriad social critiques in Japanese material culture. Richly illustrated, entertaining and insightful, this book is essential for anyone seriously interested in Japanese design.' Toby Slade, Keio University Critical avant-garde design emerged in Japan during the tumultuous 1960s and remains influential today. Its proponents drew on postmodern aesthetics, critical theory and new economic rules to create a ground-breaking visual language that also operates as a socio-political critique. This book provides a new perspective on the field. Demonstrating the power of materiality to offer a discourse that extends beyond purely aesthetic concerns, it reveals how the radical aesthetic of these objects provides a means of engaging with social issues. In doing this it shifts the definition of design from the production of unnecessary decorative and conceptual objects to the creation of a new material and visual culture charged with social and emotional roles that shape and even police human behaviour. Additionally, the book distances the reader from the stereotypical characterisation of Japanese design as beautiful, sublime or a product of 'Japanese culture'. It clarifies the social meaning of this aesthetic and the ways in which material and visual culture served designers to voice protest and formulate a social critique.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>'Systematically and eloquently taking us through the most important thinking on design and its place in our symbolic and social order, Ory Bartal brings out the myriad social critiques in Japanese material culture. He ranges from the new aesthetic milieu of the postwar miracle to the pioneering designs of Ishioka Eiko and Suzuki Hachiro, the radical fashions of Rei Kawakubo, the Arcadian retail vision of Mujirushi Ryokin, the theatrically phantasmagorical designs of Hironen, and then into the digital age of design in the twenty-first century. Richly illustrated, entertaining and insightful, this book is essential for anyone seriously interested in Japanese design.' Toby Slade, Keio University 'Bartal uses critical theory to present to the reader the outcome of multilingual scholarship, which has resulted in a wealth of information and detail that deserves attention, recognition, and further exploration.' <i>Design and Culture</i> review<br><p/><br></br><p><b> About the Author </b></p></br></br>Ory Bartal is Head of the Department of Visual and Material Culture at Bezalel Academy of Arts and Design, Jerusalem
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