<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The Swiss type designer Adrian Frutiger decisively influenced the international creation of typefaces after 1950. His <em>Univers</em> typeface and the machine-readable font <em>OCR-B</em> are milestones, as is his type for the Paris airports, which evolved into the <em>Frutiger</em> typeface. All set new standards for signage types. In all, he created some fifty types, including <em>Ondine</em>, <em>Méridien</em>, <em>Avenir</em>, and <em>Vectora</em>. </p> <p>Based on conversations with Frutiger himself and on extensive research, this publication provides a highly detailed and accurate account of the type designer's artistic development. All of his types - from the design phase to the marketing stage - are illustrated and analyzed with reference to the technology and related types. </p> <p>Hitherto unpublished types that were never realized and more than one hundred logos complete the picture. </p><p/><br></br><p><b> About the Author </b></p></br></br><p><strong>Heidrun Osterer</strong>, visuelle Gestalterin, feinherb Visuelle Gestaltung </p><strong></strong> <p><strong>Prof. Philipp Stamm</strong>, Hochschule für Gestaltung und Kunst, Basel </p>
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