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Everything has changed. The old way of " making it" in the music business--get a recording contract, then relax and enjoy the ride while record label does all the work--is gone forever. Succeeding as a musician today calls for new skills, new attitudes, and a new approach. And today, more than ever, how far get in the business depends on . The technology-driven, do-it-self ethos that revolutionized the way music is recorded and distributed has also transformed the way musicians and songwriters market themselves and their creations. In MARKETING AND MERCHANDISING FOR MUSICIANS, veteran composer, producer, and engineer Robert Safir gives the nuts-and-bolts information need to craft a promotional strategy that will draw attention and get results. 'll learn how to understand markets and target them with precision, grow fan base, make own CDs and website, sell music online, leverage social media as a promotional tool, create T-shirts, hats, and other merchandise, keep up with the rapid changes in the industry, and more! There are great opportunities in today's music business, but achieving success is as tough as it's ever been, maybe tougher. And there's a lot to learn. Give self every possible advantage: Get MARKETING AND MERCHANDISING FOR MUSICIANS and get music career on the fast track. It's up to .
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