<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Over 120 close-up photographs uncover the ideologies behind contemporary advertising imagery</strong></p><p>In <i>Primal</i>, close-up details of advertisements reveal both the visual tropes of Western advertising aesthetics and the uncanniness of the images themselves. Together, these photographs depict a society steeped in clichés, biases and sexual stereotypes.</p>
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