CX Trinity - by Alan J Porter (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>A compilation of 52 essays about customer experience, written by industry expert Alan J. Porter. These essays address Alan's insights on creating a customer experience that gives customers the content they need within the right context.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p><em>CX Trinity</em> explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.</p><p><br></p><p>Any good customer experience is driven by a combination of three critical elements: </p><ul><li>Meeting the <strong>customer</strong>'s needs</li><li>Delivering the right <strong>content</strong> to help the customer</li><li>Understanding the <strong>context</strong> of where, when, and how the customer interacts with you</li></ul><p><br></p><p>This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.
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