The secret of the ORIGINAL invisibobble lies in its spiral shape. Because the invisibobble distributes pressure evenly around your ponytail, you get a strong and comfortable fit. Featuring HAIRLOVETECH, it is scientifically proven to cause 31% less damage, leave 68% less marks and 100% less pain than an ordinary elastic hair tie. Traceless all-day comfort hair loving strong grip non-soaking Made in China