Professional Practice for Interior Designers - 6th Edition by Christine M Piotrowski (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Understanding the business side of interior design is a major part of the designer's education. Professional Practice for Interior Designers has been the go-to comprehensive business guide for aspiring designers and practicing professionals for nearly thirty years. As the interior design industry continues to evolve, this Sixth Edition has evolved to meet the needs of today's design students and practicing professionals. This edition includes three new chapters: Interior Design in the Global Environment, Building Client Relationships, and Marketing Communications; revised sections on Web and Social Media Marketing, Personal Branding, Design Contracts for Global Projects, and Sustainable Product Resources; and invaluable elements in every chapter for students and instructors, including, NCIDQ Exam Components, What Would You Do? scenarios, and lists of key terms and references. Instructors will have access to an extensive Instructor's Manual that includes over 390 multiple choice and 260 true/false questions, web exercises, and discussion items and assignments by chapter. Aside from being talented, creative, and having a good eye for design; interior designers must have a comprehensive understanding of the business side of design in order to be successful. Firms of all sizes and specialties must demonstrate excellence in their business practice and display a higher level of professionalism in order to gain the trust of their clients. From organizational and problem solving skills, to managing timelines and budgets; it is critical for an interior designer to understand all aspects of the business. According to the American Society of Interior Designers' (ASID) 2018 Outlook and State of the Industry (OSI) report, we should expect to see continued positive growth for the industry in 2018, but it is critical for the future of the industry that designers integrate emerging technologies and the ever-increasing emphasis on well-being into their practice"--<p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>The leading guide to the business practice of the interior design profession, updated to reflect the latest trends</b> <p>For nearly thirty years, <i>Professional Practice for Interior Designers</i> has been a must-have resource for aspiring designers and practicing professionals. This revised and updated Sixth Edition continues to offer authoritative guidance related to the business of the interior design profession--from the basics to the latest topics and tools essential for planning, building, and maintaining a successful commercial or residential interior design business. <p>Filled with business tips and best practices, illustrative scenarios, and other pedagogical tools, this revised edition contains new chapters on interior design in the global environment, building client relationships, and online marketing communications. The author also includes updated information on web and social media marketing, branding, and prospecting for global projects. Recommended by the NCIDQ for exam preparation, this Sixth Edition is an invaluable resource for early career designers or those studying to enter the profession. This important book: <ul> <li>Contains three new chapters that focus on client relationships, marketing communications, and interior design in the global marketplace.</li> <li>Includes new or updated sections that reflect the recent trends related to social media, branding, sustainable design practice and more</li> <li>Offers invaluable pedagogical tools in every chapter, including chapter objectives and material relevant for the NCIDQ</li> <li>Instructors have access to an Instructor's Manual through the book's companion website</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>CHRISTINE M. PIOTROWSKI, FASID, IIDA, </b> provides consulting services to interior designers on business practices. She is a former professor of interior design at Northern Arizona University and has over thirty-five years of commercial and residential design experience. She is a two-time winner of the ASID/Polsky Prize. She is the author of <i>Becoming an Interior Designer</i>; <i>Designing Commercial Interiors</i>; <i>Problem Solving and Critical Thinking for Designers</i>; and <i>Professional Practice for Interior Designers</i>, all from Wiley.
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